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Aprilaire Partners In Comfort Co-op Advertising Program

NEW IN 2012, more advertising dollars for YOU!

• Your base account balance increases from $1,000 to $1,200! A 20% increase!
• “Get Paid to Get Paid” accrual bonus! Any Partner member who uses their entire base amount of $1,200 in the 2012/2013 Co-op year will start the next Co-op year with an additional 10% of your entire accrual in your account. (see guidelines for details)
• Ad Club Program! With a minimum of 5 dealers participating, everyone achieves more! And, Aprilaire will pick up more of the bill! 70% of the bill, in fact! (see guidelines for details)
• Express claims processing! Cash flow is king! Partners in Comfort members automatically move to the front of the line for claims processing.

Generating New Sales Leads

Aprilaire Co-op Advertising Program for Partners In Comfort Members is a great, cost-effective way to help you get new sales leads by promoting your business with Aprilaire products.

Here's how it works - Exclusive for Partners in Comfort members:

• You automatically receive $1,200 in your annual Co-op advertising account.
• You'll grow your Co-op account by earning 3% on all additional Aprilaire purchases. For example, if you buy $50,000 in Aprilaire products, we will credit $1,500 ($50,000 x .03) to your Co-op account. Our standard dealer Co-op policy is 2%, so as a member, you receive an additional 1% of your purchases.

Just fax, e-mail or send copies of purchase statements or invoices and Aprilaire will do the rest. It's that simple!

Co-op Advertising

Using the Co-op advertising is the most cost-effective way to promote your business. As a Partner In Comfort member, Aprilaire will pay up to 60% of the cost of your approved advertising up to the amount in your Co-op account. Professionally developed advertising materials for Aprilaire products are pre-approved and ready to go. You can order them today and start generating leads tomorrow:

• Artwork for newspapers, magazines, newsletters, web
• Radio Spots
• TV Spots
• Direct Mail

If you are interested in custom advertising using your own creative, we'll gladly work with you to make your program successful. Contact our Marketing Department with your advertising proposal. (Pre-approval is required for all custom advertising.)

Aprilaire Co-op Advertising is easy to use and is an effective, affordable way to grow your business. Contact your Aprilaire representative or call 1-800-334-6011 to get started.

General Information

• Contractor's Guide to Aprilaire Co-op
• Co-op Letter and Guidelines
• Co-op Price List

Forms

• Co-op Claim Form
• Co-op Pre Approval Form
• Co-op Additional Funds Form
• Co-op Advertising Order Form

If you're not a Partner In Comfort member, join now and start earning extra Co-op dollars.

Please note: There are important changes to the 2012/2013 Aprilaire Co-op advertising program. Please review all of the details to the best program in the business.