Aprilaire Co-op Advertising Program
Generating New Sales Leads
Aprilaire Co-op Advertising Program is a great cost-effective way to help you get new sales leads by promoting your business along side Aprilaire products.
Here's how it works:
- As an Aprilaire dealer, you automatically receive $1,000 in your annual co-op advertising account
- You'll grow your co-op account by earning 2% on all additional Aprilaire purchases. For example, if you buy $50,000 in Aprilaire products, we will credit $1,000 ($50,000 x .02) to your co-op account
Just fax, e-mail or send copies of purchase statements or invoices and Aprilaire will do the rest. It's that simple!
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Co-op Advertising
Using the co-op program gives you the ability to promote your business for half the price. Aprilaire will pay 50% of the cost based on your account balance. Professionally developed advertising materials for Aprilaire products are pre-approved and ready to go. You can order them today and start generating leads tomorrow:
- Ad Slicks for newspapers, magazines, newsletters
- Radio Spots
- TV Spots
- Direct Mail
If you are interested in custom advertising using your own creative, we'll gladly work with you to make your program successful. Contact our Marketing department with your advertising proposal. (Pre-approval is required for all custom advertising.)
Aprilaire Co-op Advertising is easy to use and is an effective, affordable way to grow your business. Contact your Aprilaire representative or call 1-800-334-6011 to get started.
General Information
Forms
Imprinted Literature
Custom imprinting is a great option for your business. Let Aprilaire imprint your information right on our literature or direct mail pieces, "Click here" to view Aprilaire tools and pricing. To "Order imprinted literature", please contact us at 1-800-334-6011. When calling, please have the following information ready: Form number of piece you would like imprinted and the quantity desired, the exact information you would like imprinted, credit card number, expiration date and the name on the card.
Direct Mail
The direct mail post cards below are available for custom imprinting of your dealership name or logo, address, phone number, website address and coupons- with up to a maximum of four lines of print. Imprinting is available in black block type. "Click here" to view Aprilaire tools and pricing.
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Humidifier Direct Mail Post Card (form 225) - Include up to 2 coupon offers for the installation of an Aprilaire humidifier and your other services. Direct Mail for direct response! |
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Dehumidifier Direct Mail Post Card (form 815) - Include up to 2 coupon offers for the installation of an Aprilaire dehumidifier and your other services. Direct Mail for direct response! |
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Air Cleaner Direct Mail Post Card (form 2298) - Include up to 2 coupon offers for the installation of an Aprilaire air cleaner and your other services. Direct Mail for direct response! |
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One Touch Air Cleaner Direct Mail Post Card (form 2342) - Include up to 2 coupon offers for the installation of an Aprilaire air cleaner and your other services. Direct Mail for direct response! |
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Dehumidifier Direct Mail Post Card (form 820-S) - Drive traffic to your business as the comfort accessory provider in your neighborhood. Direct Mail for direct response! |
*Many more options available, call us at 1-800-334-6011.
Post Card / Plenum Sticker
The following pieces can be imprinted or ordered with a blank area for you to place your dealer information on the piece yourself. To order blank, click "Order This Form", to order the pieces with imprinting, follow the directions on the bottom of the page.
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Air Filter Reminder Post Card (form 2245) - Send this to each of your Air Cleaner customers to remind them that it's time to call you to change the filtering media. |
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Water Panel Reminder Post Card (form 123) - Send this to each of your Humidifier customers to remind them that it's time to call you to change the water panel. |
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Plenum Sticker (form 141) - Place on plenum after you install an Aprilaire air cleaner or humidifier and fill in service dates, as well as your name and phone number, so you customers know when (and who) to call for service. |
Home Show / Showroom
Use this turn-key program to help you before, during and after the show. Also use these tools at any time of the year!
- Build interest and bring consumers to your booth
- Speak to customers about Indoor Air Quality and how you can help
- Send customers home with your message
- Follow-up on leads
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Home Show "How To" Guide |
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Home Show Materials Order Form |