Advertising On-hold
More than 70% of business calls are placed on hold for an average of 45 to 60 seconds each; 60% of the callers placed on hold hang up; 30% of those that hang up never call back
Are Your Callers Hanging-On, or Hanging-Up?
Callers today spend more time on hold than ever before. According to some industry statistics, 70% of all business calls are placed on hold for an average of 45-60 seconds. That's an average of 7 out of every 10 calls. For many businesses, that adds up to hundreds of advertising hours and opportunities lost each year.
Turn Your Hold Button into a Salesperson for Pennies a Day!
Advertising on-hold can deliver powerful messages to your customers including - new product introductions, special or seasonal promotions and much more. Think of the last time you were put on hold. Was there silence (60% of callers abandon a call when put on hold with silence), an annoying beeping noise, elevator music or was there informative messaging that held your attention? On-hold messaging is a great advertising tool that can reduce hang-ups by 50%, inform and entertain your customers and most importantly, boost sales. A study by Telemarketing Magazine found that 1 in 5 respondents made a purchase or decision based on information they heard while on hold.*
On-Hold Samples
Click here to view the Aprilaire on-hold messaging script and listen to or download sample tracks.
The Complete Solution from Audio Marketing Concepts** (AMC)
Audio Marketing Concepts is a provider of quality advertising on-hold messaging that works. With over 25 years of experience, AMC's team of professional scriptwriters, voice talent and sound engineers create productions that reflect the distinct personality of your business. A unique program tailored to your business by AMC can include: a digital advertising on-hold player, 4, 6 or 12 productions per year, scriptwriting, production, voice talent, shipping and more.
For more information call Audio Marketing Concepts at 1-866-433-6733 or visit them online at www.putmeonhold.com.
*Facts provided by AMC from Telemarketing Magazine, Inbound/Outbound Magazine, Voice Response Inc. and Maximarketing.
**AMC is an independent vendor and provider of on-hold messaging services tailored to HVAC dealers. Aprilaire is not affiliated with AMC. On-hold messaging programs through AMC are managed entirely by AMC.