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Relative Humidity and Viruses

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The fall season is well underway, and winter will soon be upon us! It’s the season for selling humidifiers! More importantly, it’s time to have meaningful conversations with your customers about Healthy Humidity and why an Aprilaire Humidifier is so important to have.

As a Healthy Air Professional, you are the expert. You know the difference between absolute and relative humidity, which one matters in the home, that proper humidity levels may reduce the spread of viruses, and so on. Of course, you are going to share this information with your customers. But what about going one step further and sharing some evidence that backs up your argument? The people you serve will appreciate having some extra information, from scientific experts, about how a product is going to benefit their health and well-being.

Especially in these times when COVID-19 has unfortunately become part of our daily lives. This situation makes the topic of humidity take on a whole new meaning. With this in mind, we want to take this opportunity to highlight one of our new in-home sales tools that we are especially excited about!

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Viruses and Humidity

More and more, experts around the world are talking about the relationship between relative humidity and the spread of viruses. We’ve been following this discussion thread and wanted to share what we’ve learned from physicians and researchers. So that we can support the conversations you are having with customers about why humidity is important. Show them that it’s not just about selling a humidifier – it’s about keeping them healthy!

Healthy Humidity Education

Without further ado, we are excited to introduce our new in-home sell-sheet, Relative Humidity and Viruses. This new resource contains direct quotations from valid sources in the scientific community. Sources that support the theory of relative humidity having a strong impact on how viruses spread within indoor environments. What a timely and valuable tool to have during these times, with the number of COVID-19 cases continuing to increase around the world.

Not only will this sell sheet help to drive home the necessity of having an Aprilaire humidifier, but it will also benefit you as contractors. Sometimes as the experts, we may forget about the ‘why’ behind what we are recommending for our customers or forget to discuss the evidence that supports the ‘why’. This quick and handy tool will help you to think more about this. You will also save your customers the time it would take them to do their own research.

So get those conversations about relative humidity and viruses going with your customers when you make service calls! Focus on education and the research to help them make informed decisions about their purchases – ones that they can feel great about. Remember that Aprilaire offers a wide variety of print and digital sales tools that you can access here. We also have specific collections of sales tools for our Healthy Humidity and Healthy Air System campaigns that are currently underway. Stay informed, keep your customers informed, and stay healthy!

Aprilaire Partners

How Scott-Lee Heating Company uses the Healthy Home App

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For contractors that are converting from physical to digital selling tools, and taking advantage of the mobile technology techs have on hand, the Healthy Home App helps you sell and service Aprilaire products easier then ever before. Shaun Tarrillion from Scott-Lee Heating Company in St. Louis talks about how valuable the app to his IAQ sales efforts.

Aprilaire Partners

Wait – so you WANT the customer to say “no”? [VIDEO]

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If you’re like me, you think that any sale hinges upon the customer saying, “Why yes, I AM interested in what you’re selling!” Apparently that’s not true and you can create a sales lead out of a “no”!

All kidding aside — check out what Mr. National Training Manager himself, Marc Marchillo, has to say about this awesome new sales tool that contractors are using to kick ther humidifier sales into high gear: the Customer Acknowledgement Form. And check out our great Humidifier Season Promotion with all of its terrific tools that will help you yield lots of yeses AND nos from your customers this winter.

Aprilaire Partners

Healthy Air In the News

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ACHR – https://www.achrnews.com/articles/143009-discussing-the-cdc-and-ashrae-recommendations-for-hvac-systems

 

The CDC and ASHRAE have updated their HVAC recommendations for providing healthy air to your buildings. Use these recommendations and align them with your knowledge and expertise to make the air inside your buildings healthy and safe.

 

New York Times – https://www.nytimes.com/2020/09/27/health/coronavirus-transmission-indoors.html

 

The New York Times article can be summed up neatly in this quote: “Everybody is inundated right now with the shiny new solutions that are being sold to them,” Dr. Joseph Allen said. “And the reality is, it’s a time for the basics.” While there are many solutions available to homeowners today, the simple solutions will work to turn any building into a healthy building with a few smart changes. Please check out our Healthy Air System page for more information on solutions available from Aprilaire that are designed to provide simple and effective virus protection

 

New York Times – https://www.nytimes.com/2020/11/18/world/asia/covid-cleaning.html

 

While many cities are implementing hourly cleanings for high-touch surfaces, very few are focusing on upgrading their HVAC equipment to mitigate the spread of the airborne virus. Make sure your team is aware of the tools provided by Aprilaire Partners to sell to homeowners including healthy humidity, fresh air ventilation, and air filtration.

 

CNN – https://www.cnn.com/2020/11/19/us/gym-ventilation-covid-trnd/index.html

 

A business owner understood the importance of reaching to air quality experts like you. After implementing the recommendations provided, she was able to prevent an outbreak from occurring. Make sure to consult with homeowners on how they can create a safe space inside their homes. For more information on Healthy Air solutions and tools, access our webinars and selling tools.

 

 

 

 

Partners Homepage Blog Display Healthy Humidity

Fall 2020 Humidifier Season Has Arrived

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The Dry Season is Coming

 
Have you had busy, service and installation-filled summers? We know most of you have! Well, good news is we’ve got the tools, talking points, and everything else that you need to have a busy fall and winter servicing and installing humidifiers on every job. 
 

Offer It. Quote It. Sell It.

 
Humidifier season arrives like clockwork every year and the way you may have sold humidifiers in the past likely has had something to do with comfort, energy efficiency, or home preservation. But this year, health and virus protection should be at the top of every conversation you have with homeowners that need humidifiers in their homes. Homeowners want to hear about how you can make their air healthier and like we always say, “You can’t sell it if you don’t quote it!” 
 

‘We believe in humidifiers’

 
Let’s hear from one of our Healthy Air Partners about the importance of providing Healthy Humidity:  

“We believe in homes being as clean as possible – being as healthy as possible […] We believe in humidifiers, so we sell humidifiers. We try to on every system that we put in. We explain the benefits. We believe a humidifier should be [in] every single house because of the way houses are built today.” – Tom Carney, Carney’s Cooling & Heating

 
And it’s not just contractors that know that humidity control is essential to providing healthy air – it’s regulatory bodies like ASHRAE and health experts from the CDC, WHO, Mount Sinai School of Medicine that know this, as well. 
 

Create A New Sales Package

 
So how should you broach the subject of adding a humidifier to a new or existing system? Simple – Offer it. Quote it. Sell it. The way Dannie Erb from Good’s Electric does it is he offers it as an add-on with less expensive packages and includes it in higher-price premium packages. And that’s just a suggestion – use the selling methods that work best for you as long as your focus is on communicating to the customer that you can have a positive impact on their health and their families’ health.  

To help you quote and sell more humidifiers this season, we’re pleased to announce the launch of our Healthy Humidity campaign. For Aprilaire dealers, we’ve got selling tools, social media marketing assets, and training opportunities available throughout the season focused on helping you succeed. For distributors, we’ve got materials you can use online and in the showroom, as well as training that you can attend and promote to support your customers in their efforts to bring Healthy Humidity to the masses. Check out your Aprilaire distributor campaign page here. 
 

Bring Old Humidifiers Up To The Present

 
Do you have customers that have humidifiers on their HVAC systems that are older than some members of your staff? Let those homeowners know that upgrades are possible to increase their humidifiers’ ability to make their homes’ air healthy this fall and winter. You can offer discounts on whole unit replacement or install automatic controls or an 8920W Home Comfort Control that both automate humidity control and make it easier and more convenient than ever. 
 
Any way you plan on sell humidifiers this year, know that Aprilaire is here to help you grow your business all along the way. Visit AprilairePartners.com for all of your training, selling, and promotional needs and Happy Healthy Humidity!

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Partners Homepage Blog Display Healthy Humidity | Aprilaire Partners

The Aprilaire Dehumidifier Selection Assistant

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Here at Aprilaire, we are all about trying to make your life easier! Contractors are busy – especially this year with customers paying more attention to their homes’ indoor air quality. We started thinking about ways we could increase our support during your service calls. One idea that came to mind was to create something that makes it easier for you to choose the right dehumidifier for the job. 
 
Thus, the Aprilaire Dehumidifier Selection Assistant was born! This handy new online tool will help you and your customers work together to select the best dehumidification solution for their unique space.  
 

Choose the Right Dehumidifier

  
 
The Dehumidifier Selection Assistant begins by taking a look at coverage. What type of space are you working with? Whole-home? Basement? Crawlspace? The next step is to gather information about the home: location, desired relative humidity level, and more. Based on this information, the Dehumidifier Selection Assistant calculates a specific moisture load for the environment and provides information (number of units, unit capacity, and utilization) about the recommended dehumidifier models. The final step includes recording contractor and customer information on an online form that can then be easily viewed, printed, or e-mailed.  
 

Accessing the Tool

  
You can find the Dehumidifier Selection Assistant on aprilairepartners.com. If you are logged in, you will find it located under ‘Sizing Guides’. If you are not logged in, simply click on ‘Products’ from the main menu and choose ‘Dehumidifiers’. Then click on ‘Dehumidifier Calculator’ to access the selection assistant. So check it out. We hope this makes it that much easier for you to match your customers with a perfect humidity control solution!