Healthy-Air-System - Effective Virus Protection - Humidity - Air Filtration - Ventilation - HVAC

Healthy Clean Air | Healthy Fresh Air | Healthy Humidity

COVID-19 Changes How Contractors Conduct Business in the Present and Future

3 minute read

COVID-19 has placed an important spotlight on indoor air quality and established HVAC businesses as an essential group to help combat the transmission of the coronavirus. Due to current social distancing and quarantining guidelines, many HVAC businesses across the country have been forced to rethink the way they conduct business and to do so with as little social contact as possible. Despite the benefits of a Healthy Air system, a 3-part strategy that reduces customers chances of contracting and transmitting airborne viruses in their home,  many around the country are hesitant to let strangers in to their homes.

 

 

HVAC businesses need to find a way to communicate to consumers about the precautions they are taking while also touting the benefits of installing a Healthy Air System. You can assure customers through emails, newsletters or other marketing materials about the safety precautions your company is taking to limit exposure. Some companies are taking the temperatures of their employees while others are outfitting their employees with face masks, gloves, trash bags, and disinfectants. Whether the former is your company’s policy or if you’re still working through your company’s response to the COVID-19 pandemic, you’ll want to craft a response that will make homeowners feel safe and respected.

 

 

You want to make sure that the message is transparent, clear, but is open to questions and concerns from homeowners due to circumstances such as someone in the home who may be immunocompromised. You can share these updated policies on social media or through targeted emails and newsletters.

 

 

It’s best to include pictures or videos so customers know what to expect when someone shows up at their door. To best do that, your company will need to stay informed about COVID-19, particularly with how a Healthy Air System will work in the prevention of airborne viruses including COVID-19.

 

 

There is currently not a vaccine for COVID-19, but there have been multiple reports from both healthcare and university researchers about the important role humidity control plays in the reduction of airborne viruses. Our Engineering Fellow John Bloemer said that humidity control along with air filtration and fresh air ventilation provide the best defense against the transmission of airborne viruses.

These three work together to create a Healthy Air System for effective virus protection.

 

 

One company is getting creative in delivering products to customers. They are waving all delivery fees for purchased air filters. They will drop-off the air filter with the customer and the customer will have a new air filter without an installer entering their home. There are plenty of creative measures you can find to provide service to customers in your area.

 

 

Your entire marketing campaign does not have to be about equipment and statistics. Just like you’re focusing on finding the best way to conduct business, now is also a great time to focus on your company’s marketing. While your company may provide the best products to effectively eliminate airborne viruses like COVID-19, you can also communicate your company’s efforts in the community, your customer service, or reputation. People may not be able to purchase a Healthy Air system right now, but may do so in the future so you’ll want to establish a level of trust and confidence now.

 

 

No one knows when this pandemic will end or the ramifications it will have on consumer behavior moving forward. Your company will continue to be an essential business in combating airborne viruses, but the way you conduct and operate may not be business as usual. It’s expected that these policies will likely remain in place for the next several months and may become the new normal.

 

 

Despite these challenges, indoor air quality is an emerging market as more homeowners are made aware of the role HVAC systems play in creating a healthier indoor environment for both the present and the future.

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Healthy Air In The News – March 2021

2 minute read

Healthy Air In The News is a collection of recently published articles and resources that we’ve found for you to share with your co-workers and customers. Help spread the message about what everyone can do to create Healthy Air!

MIT – COVID-19 Indoor Safety Guideline
https://indoor-covid-safety.herokuapp.com/

This interesting new app from MIT researchers calculates safe occupancy levels and periods of exposure for indoor environments with the goal of limiting COVID-19 transmission. Taking into account room specifications, number of occupants and human behavior (e.g. speaking, exercising, use of a mask, etc.) the app provides a general safety guideline for people to follow. A great interactive tool you can share with customers anytime, but especially when promoting Effective Virus Protection with Aprilaire’s Healthy Air System!

Business Insider – Using a humidifier in your home this winter could lower the risk of coronavirus transmission and give your immune system a leg up
https://www.businessinsider.com/humidifiers-could-reduce-coronavirus-transmission-risk-indoors-2020-12

A great article from Business Insider provides insight into how humidity and temperature impact the spread of coronavirus along with why proper humidification is especially important during the winter. It also includes a conversation about how an indoor relative humidity range of 40-60% *provides an overall benefit to our immune systems. While the benefits of using a humidifier are highlighted, readers are also reminded that virus spread prevention is a multi-faceted approach. One that includes overall air quality control (e.g. ventilation, air filtration, etc.), proper hygiene, and mask use.

AARP – How To Improve Your Indoor Air Quality
https://www.aarp.org/home-family/your-home/info-2020/improve-home-air-quality.html

A great resource to share with your customers, How To Improve Your Indoor Air Quality provides some great tips for homeowners to get them thinking about proper ventilation, air purification, radon, and mold/mildew prevention. This doesn’t just include the HVAC strategies that you, as contractors, know and promote so well. The article also talks about developing good habits like using ceiling fans and cleaning cooking vents on a regular basis to promote good ventilation.

*Aprilaire, in concordance with ASHRAE, recommends keeping indoor humidity levels between 30-60% to minimize virus survival rates.

Aprilaire Partners

Healthy Air In the News

< 1 minute read

ACHR – https://www.achrnews.com/articles/143009-discussing-the-cdc-and-ashrae-recommendations-for-hvac-systems

 

The CDC and ASHRAE have updated their HVAC recommendations for providing healthy air to your buildings. Use these recommendations and align them with your knowledge and expertise to make the air inside your buildings healthy and safe.

 

New York Times – https://www.nytimes.com/2020/09/27/health/coronavirus-transmission-indoors.html

 

The New York Times article can be summed up neatly in this quote: “Everybody is inundated right now with the shiny new solutions that are being sold to them,” Dr. Joseph Allen said. “And the reality is, it’s a time for the basics.” While there are many solutions available to homeowners today, the simple solutions will work to turn any building into a healthy building with a few smart changes. Please check out our Healthy Air System page for more information on solutions available from Aprilaire that are designed to provide simple and effective virus protection

 

New York Times – https://www.nytimes.com/2020/11/18/world/asia/covid-cleaning.html

 

While many cities are implementing hourly cleanings for high-touch surfaces, very few are focusing on upgrading their HVAC equipment to mitigate the spread of the airborne virus. Make sure your team is aware of the tools provided by Aprilaire Partners to sell to homeowners including healthy humidity, fresh air ventilation, and air filtration.

 

CNN – https://www.cnn.com/2020/11/19/us/gym-ventilation-covid-trnd/index.html

 

A business owner understood the importance of reaching to air quality experts like you. After implementing the recommendations provided, she was able to prevent an outbreak from occurring. Make sure to consult with homeowners on how they can create a safe space inside their homes. For more information on Healthy Air solutions and tools, access our webinars and selling tools.

 

 

 

 

Healthy Clean Air | Aprilaire Partners

Aprilaire Imprinted Air Cleaners – Helping You Keep Your Customers for Life

< 1 minute read

We’ve kicked off the Healthy Clean Air Campaign for Spring 2021 and we’re excited about all of the sales tools contractors and distributors can use to bring awareness to the benefits of ventilation and air cleaning. If you attended our kick-0ff webinar, you heard about all of these tools, as well as one of most popular and most effective offers — FREE air cleaner imprinting!

Since the dawn of HVAC marketing, one of the most effective tools for lead generation and customer retention has been adding your business’ sticker to every furnace or air handler you install. But all that is is just words on a sticker — maybe a small black and white logo, if you’re lucky.

When you sign up for Aprilaire Air Cleaner imprinting, you’re making your business known in a big way that you’re the one to call for all things Healthy Air — filter replacement, service, maintenance, etc. We take your business’ logo, create an artwork proof for you to approve, and then create a unique part number that you use to order your imprinted air cleaners every time.

And remember – there’s NO added cost per door for imprinting. It’s FREE. Simply place your order (see our online enrollment form for minimum order quantities) and we will ship your imprinted air cleaners to your warehouse or to your distributor of choice. Lead time is 15 business days after the order is processed.

Questions? Log in to or join Aprilaire Partners to contact your Aprilaire District Sales Manager or fill out our online Air Cleaner Imprinting Enrollment Form today. We’re looking forward to partnering with you to provide Healthy Clean Air and keep your customers for life.