Healthy-Air-System - Effective Virus Protection - Humidity - Air Filtration - Ventilation - HVAC

Healthy Clean Air | Healthy Fresh Air | Healthy Humidity

COVID-19 Changes How Contractors Conduct Business in the Present and Future

3 minute read

COVID-19 has placed an important spotlight on indoor air quality and established HVAC businesses as an essential group to help combat the transmission of the coronavirus. Due to current social distancing and quarantining guidelines, many HVAC businesses across the country have been forced to rethink the way they conduct business and to do so with as little social contact as possible. Despite the benefits of a Healthy Air system, a 3-part strategy that reduces customers chances of contracting and transmitting airborne viruses in their home,  many around the country are hesitant to let strangers in to their homes.

 

 

HVAC businesses need to find a way to communicate to consumers about the precautions they are taking while also touting the benefits of installing a Healthy Air System. You can assure customers through emails, newsletters or other marketing materials about the safety precautions your company is taking to limit exposure. Some companies are taking the temperatures of their employees while others are outfitting their employees with face masks, gloves, trash bags, and disinfectants. Whether the former is your company’s policy or if you’re still working through your company’s response to the COVID-19 pandemic, you’ll want to craft a response that will make homeowners feel safe and respected.

 

 

You want to make sure that the message is transparent, clear, but is open to questions and concerns from homeowners due to circumstances such as someone in the home who may be immunocompromised. You can share these updated policies on social media or through targeted emails and newsletters.

 

 

It’s best to include pictures or videos so customers know what to expect when someone shows up at their door. To best do that, your company will need to stay informed about COVID-19, particularly with how a Healthy Air System will work in the prevention of airborne viruses including COVID-19.

 

 

There is currently not a vaccine for COVID-19, but there have been multiple reports from both healthcare and university researchers about the important role humidity control plays in the reduction of airborne viruses. Our Engineering Fellow John Bloemer said that humidity control along with air filtration and fresh air ventilation provide the best defense against the transmission of airborne viruses.

These three work together to create a Healthy Air System for effective virus protection.

 

 

One company is getting creative in delivering products to customers. They are waving all delivery fees for purchased air filters. They will drop-off the air filter with the customer and the customer will have a new air filter without an installer entering their home. There are plenty of creative measures you can find to provide service to customers in your area.

 

 

Your entire marketing campaign does not have to be about equipment and statistics. Just like you’re focusing on finding the best way to conduct business, now is also a great time to focus on your company’s marketing. While your company may provide the best products to effectively eliminate airborne viruses like COVID-19, you can also communicate your company’s efforts in the community, your customer service, or reputation. People may not be able to purchase a Healthy Air system right now, but may do so in the future so you’ll want to establish a level of trust and confidence now.

 

 

No one knows when this pandemic will end or the ramifications it will have on consumer behavior moving forward. Your company will continue to be an essential business in combating airborne viruses, but the way you conduct and operate may not be business as usual. It’s expected that these policies will likely remain in place for the next several months and may become the new normal.

 

 

Despite these challenges, indoor air quality is an emerging market as more homeowners are made aware of the role HVAC systems play in creating a healthier indoor environment for both the present and the future.

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Aprilaire Imprinted Air Cleaners – Helping You Keep Your Customers for Life

< 1 minute read

We’ve kicked off the Healthy Clean Air Campaign for Spring 2021 and we’re excited about all of the sales tools contractors and distributors can use to bring awareness to the benefits of ventilation and air cleaning. If you attended our kick-0ff webinar, you heard about all of these tools, as well as one of most popular and most effective offers — FREE air cleaner imprinting!

Since the dawn of HVAC marketing, one of the most effective tools for lead generation and customer retention has been adding your business’ sticker to every furnace or air handler you install. But all that is is just words on a sticker — maybe a small black and white logo, if you’re lucky.

When you sign up for Aprilaire Air Cleaner imprinting, you’re making your business known in a big way that you’re the one to call for all things Healthy Air — filter replacement, service, maintenance, etc. We take your business’ logo, create an artwork proof for you to approve, and then create a unique part number that you use to order your imprinted air cleaners every time.

And remember – there’s NO added cost per door for imprinting. It’s FREE. Simply place your order (see our online enrollment form for minimum order quantities) and we will ship your imprinted air cleaners to your warehouse or to your distributor of choice. Lead time is 15 business days after the order is processed.

Questions? Log in to or join Aprilaire Partners to contact your Aprilaire District Sales Manager or fill out our online Air Cleaner Imprinting Enrollment Form today. We’re looking forward to partnering with you to provide Healthy Clean Air and keep your customers for life.

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Healthy Home

Healthy Air In The News – March 2021

2 minute read

Healthy Air In The News is a collection of recently published articles and resources that we’ve found for you to share with your co-workers and customers. Help spread the message about what everyone can do to create Healthy Air!

MIT – COVID-19 Indoor Safety Guideline
https://indoor-covid-safety.herokuapp.com/

This interesting new app from MIT researchers calculates safe occupancy levels and periods of exposure for indoor environments with the goal of limiting COVID-19 transmission. Taking into account room specifications, number of occupants and human behavior (e.g. speaking, exercising, use of a mask, etc.) the app provides a general safety guideline for people to follow. A great interactive tool you can share with customers anytime, but especially when promoting Effective Virus Protection with Aprilaire’s Healthy Air System!

Business Insider – Using a humidifier in your home this winter could lower the risk of coronavirus transmission and give your immune system a leg up
https://www.businessinsider.com/humidifiers-could-reduce-coronavirus-transmission-risk-indoors-2020-12

A great article from Business Insider provides insight into how humidity and temperature impact the spread of coronavirus along with why proper humidification is especially important during the winter. It also includes a conversation about how an indoor relative humidity range of 40-60% *provides an overall benefit to our immune systems. While the benefits of using a humidifier are highlighted, readers are also reminded that virus spread prevention is a multi-faceted approach. One that includes overall air quality control (e.g. ventilation, air filtration, etc.), proper hygiene, and mask use.

AARP – How To Improve Your Indoor Air Quality
https://www.aarp.org/home-family/your-home/info-2020/improve-home-air-quality.html

A great resource to share with your customers, How To Improve Your Indoor Air Quality provides some great tips for homeowners to get them thinking about proper ventilation, air purification, radon, and mold/mildew prevention. This doesn’t just include the HVAC strategies that you, as contractors, know and promote so well. The article also talks about developing good habits like using ceiling fans and cleaning cooking vents on a regular basis to promote good ventilation.

*Aprilaire, in concordance with ASHRAE, recommends keeping indoor humidity levels between 30-60% to minimize virus survival rates.

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Why You Should Become an Aprilaire Healthy Air Partner

3 minute read

Healthy Air Partners at Aprilaire enjoy more than just our IAQ products. They grow their businesses strong from having access to sales and technical training, business-building marketing programs, in-home selling tools, and much more. We are continuously developing and expanding these resources and programs because we can only be successful when our partners experience success. Here are some of the key benefits of becoming a Healthy Air Partner:

 

Training and Tools

Stay educated and competitive by taking advantage of our comprehensive offering of training resources. We offer sales and technical training videos for every product line that you can view and download directly from our site. In addition, sign up for upcoming live webinars and view recent recordings that focus on product technology, seasonal campaigns, social media marketing, and more. Our Partner Selling Tips section contains everything you need to sell, install and service Aprilaire products. We also offer brochures, quote forms, postcards, and more to support consumer education and in-home selling.

 

Literature Ordering –

Speaking of selling in the home, use the Partner Toolbox to order and customize Aprilaire sales and marketing tools, showroom displays, etc. with your own logo and contact information for FREE! Let us do the work for you when creating postcards, flyers, sell sheets, and more. Access the site from your Partner dashboard or click the ‘Order’ button when exploring Consumer Selling Tools or Partner Selling Tips pages on Aprilaire Partners.

 

Product Imprinting –

Have your logo, contact information, and/or unique call-to-action printed directly on the Aprilaire thermostats and air cleaners you sell. We offer several layout options for imprinted air cleaners. These are great sales tools to present to customers in the home, at home shows, and in your showroom.

 

Healthy Home App Access –

Our Healthy Home app is a must-have if you’re interested in selling and servicing IAQ solutions in the home. You can access technical manuals, in-home sales tools, homeowner presentations, and more. Enjoy the ease of being able to both view and share these resources directly from your mobile device. When you join as an Aprilaire Healthy Air Partner, you are automatically signed up for the app and will receive your login information in 1-2 days. Available in the Apple, Google, and Microsoft app stores (you can download it on every PC in your office, too!)

 

Product Campaign Content –

Our seasonal and year-round product campaigns are another great way you can grow your business. We offer social media marketing and sales tools, e-mail content, advertisements, and more that focus on specific aspects of indoor air quality that are perfect for selling the right solution at the right time of year.

 

Syndicated Pages –

Syndicated pages are a great opportunity to market the Aprilaire products you sell without having to worry about creating and managing web page content. You can embed a pre-built Aprilaire web page directly onto your site by simply copying and pasting the code that we provide. Use one of our pre-built pages or create and customize your own*. It’s such an easy way to educate your customers about Aprilaire products, and the best part is that we keep the content up-to-date and fresh just for you!

 

These are just the benefits you receive when you become an Aprilaire Healthy Air Partner. We also offer higher levels of membership in our partner program depending on whether you meet certain sales and training requirements. These levels come with additional benefits such as co-op advertising dollars, dealer locator access, and more. Contact your district sales manager today to find out how to become a Healthy Air Pro or Healthy Air Pro Preferred!

 

So, as you can see, there are many perks to be had when you sign up to become a Healthy Air Partner! What’s more, you can keep track of everything you are doing from your Partner Activity Dashboard. View your literature ordering and product imprinting history, training activity, program participation, and more from one central location. Join today and let us support your business!

 

*Access to customizable syndicated pages may be based on Partner level.