The Dry Season is Coming
Have you had busy, service and installation-filled summers? We know most of you have! Well, good news is we’ve got the tools, talking points, and everything else that you need to have a busy fall and winter servicing and installing humidifiers on every job.
Offer It. Quote It. Sell It.
Humidifier season arrives like clockwork every year and the way you may have sold humidifiers in the past likely has had something to do with comfort, energy efficiency, or home preservation. But this year, health and virus protection should be at the top of every conversation you have with homeowners that need humidifiers in their homes. Homeowners want to hear about how you can make their air healthier and like we always say, “You can’t sell it if you don’t quote it!”
‘We believe in humidifiers’
Let’s hear from one of our Healthy Air Partners about the importance of providing Healthy Humidity:
“We believe in homes being as clean as possible – being as healthy as possible […] We believe in humidifiers, so we sell humidifiers. We try to on every system that we put in. We explain the benefits. We believe a humidifier should be [in] every single house because of the way houses are built today.” – Tom Carney, Carney’s Cooling & Heating
And it’s not just contractors that know that humidity control is essential to providing healthy air – it’s regulatory bodies like ASHRAE and health experts from the CDC, WHO, Mount Sinai School of Medicine that know this, as well.
Create A New Sales Package
So how should you broach the subject of adding a humidifier to a new or existing system? Simple – Offer it. Quote it. Sell it. The way Dannie Erb from Good’s Electric does it is he offers it as an add-on with less expensive packages and includes it in higher-price premium packages. And that’s just a suggestion – use the selling methods that work best for you as long as your focus is on communicating to the customer that you can have a positive impact on their health and their families’ health.
To help you quote and sell more humidifiers this season, we’re pleased to announce the launch of our Healthy Humidity campaign. For Aprilaire dealers, we’ve got selling tools, social media marketing assets, and training opportunities available throughout the season focused on helping you succeed. For distributors, we’ve got materials you can use online and in the showroom, as well as training that you can attend and promote to support your customers in their efforts to bring Healthy Humidity to the masses. Check out your Aprilaire distributor campaign page here.
Bring Old Humidifiers Up To The Present
Do you have customers that have humidifiers on their HVAC systems that are older than some members of your staff? Let those homeowners know that upgrades are possible to increase their humidifiers’ ability to make their homes’ air healthy this fall and winter. You can offer discounts on whole unit replacement or install automatic controls or an 8920W Home Comfort Control that both automate humidity control and make it easier and more convenient than ever.
Any way you plan on sell humidifiers this year, know that Aprilaire is here to help you grow your business all along the way. Visit AprilairePartners.com for all of your training, selling, and promotional needs and Happy Healthy Humidity!