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Aprilaire Stands Up For Clean Air

2 minute read

Every year, the American Lung Association works diligently to champion lung health for all Americans. Through a variety of education, research and advocacy initiatives they strive to prevent disease and promote health. Here at Aprilaire, we believe everyone deserves access to healthy air. So it only made sense that we should partner with the Lung Association to work together on our complementary missions. Strength in numbers, right? We were excited to launch this partnership in early 2020, eagerly kicking things off by becoming a national sponsor of the Lung Association’s Fight For Air Climb. The Fight For Air Climb is one of many Lung Association events designed to support friends and loved ones living with a lung disease while raising funds for clean air, lung health education and other aspects of the organization’s mission.

More recently, the Lung Association launched the Stand Up For Clean Air initiative to honor the 50th anniversary of the Clean Air Act. This provides a platform for everyone to learn about how air quality impacts our lives and health, as well as ways to advocate and educate others about this important topic at a community level. It is about creating conversations around air quality, climate and health. More importantly, conversations that explore who may be impacted the most (e.g. low-income communities, older Americans, people of color, etc.) by these issues. Aprilaire was very excited to sponsor and support this initiative.

The #MyCleanAirStory contest grew out of the Stand Up For Clean Air initiative as a way for people to share their thoughts on why clean air matters to them. Created by the Lung Association, it allows a glimpse into why clean air matters to all Americans. Nine contestants won Aprilaire Allergy True HEPA Air Purifiers donated by Aprilaire. The grand prize contest winner won a whole-home Indoor Air Quality upgrade which included a free Aprilaire Healthy Air System™ installation from our valued partner contractor, Aaron York’s Quality Air in Indianapolis, IN. Committed to building trust and delivering quality service, York’s has been providing HVAC and Indoor Air Quality services to their community for almost 45 years. Reflecting on the installation process, Aaron York’s President Kris Conover, stated “Being able to promote a system concept like this is really ideal. I love sharing with people all the aspects of what goes into creating good Indoor Air Quality in the home.”

Clean air matters to all of us – for one reason or another. Start asking your customers why clean air is important to them!

Healthy Clean Air

What Can Imprinted Air Purifiers Do For Your Business?

< 1 minute read

How many ways can an Aprilaire air purifier help your business? Watch this video with Joe Hoffmann from Hoffmann Brothers in St. Louis as he tells us about the benefits of our air purifiers, as well as the positive impact their imprinted logo has made on their ability to keep customers for life. If you have questions about our imprinting offer, contact your Aprilaire District Sales Manager.

Healthy Clean Air

High Efficiency Filtration in Unconventional Settings

3 minute read

 

One of the things we want to do here at Partners ProTalk is feature stories from our great Aprilaire Partner dealers from all over the country. Our Marketing Communications Manager Tom Ruse recently went down to Murphysboro, IL and met up with Neil Voss from Voss Heating to see how he and his team make Aprilaire Air Purifiers a focus of their installs.

It’s all about having a combination of the right equipment, smarts and in some cases, a little spit-balling.

Whenever I talk to contractors who’ve been around the block about installs, it’s amazing how quickly they start talking over my head. It’s not that they mean to, it’s just that it’s not that big of a leap. But still.

I’m always impressed with their technical chops. They have to know the physics of air movement, the mechanics of HVAC equipment, plumbing and electricity hands down. They also tend to be the ultimate handymen; able to think on their feet, improvise when necessary and find a solution to a set of problems that may be so unique that they may never come across them again in just the same way.

Neil Voss is one of those guys. He may have a fancy, yet well-deserved VP title now, but when you talk to him, you know he’s “been there/done that” and probably still does. I asked Neil about a particular install that illustrates a way to use a larger air cleaner for tons of air flow, while keeping static pressure in check. This is some of Neil’s handiwork:

 

Air Movement High, Static Pressure Low

“This is a 5 ton system with 4 zones. There are actually 2 systems like that in this building. It’s a church and it’s a classroom wing of the building they added on. We have 10 tons of cooling in there and 8 separate zones. The furnaces are set up to provide about 2,000 CFM, so we wanted to use the 1510 filter. The size of the 1510 allows plenty of air to move through it without adding a lot of static pressure. The other benefit is we only have to use 1 filter. I see this far far too often, but people don’t bother to read the instructions. Furnaces that move 2000 CFM require a return opening on either, both sides, or bottom only.  The 1510 is tall enough that we simply put it on a furnace box, and cut the side out of the box and the furnace, as well as remove the bottom of the furnace.  The size of the 1510 also matches perfectly to a 24” wide furnace.”

“We’ve used Aprilaire filters in a lot of ‘unconventional’ settings. We recently installed three 1410 filters banked together on two twinned Carrier furnaces that share a return box (see above). Another thing we do A LOT in lieu of trying to adapt a filter to a unit: we install the filter in the furnace or fan coil box and the box is made the correct size for the unit. Hard to explain, but actually simple in concept. This makes for a super clean install because there are no weird overhangs or things not fitting, etc.

“Bottom line is we don’t ever go to an install and think, ‘the filter has to attach directly to the furnace or air handler’. Depending on the situation, we routinely use the filter in what will end up being the cleanest or neatest way to install it. So the 2210 might get used on a furnace, the 1410 might get used on a fan coil. We’ve used a bunch of 1510’s but we haven’t used one on a geo thermal yet. We stock the whole 1000 series line, and only replace the media with MERV 13 media”.

So there you have it!  Straight from the Pros. Even our own Air Purifier Product Marketing Manager Chris Chase concurs after viewing these pictures.  “These guys install a good looking system and you can tell that they design it for performance and with the end-user in mind”.

Neil Voss is Vice President of Voss Heating and A/C in Murphysboro IL. 15 years at Voss, Neil and his brother-in-law Anthony Baston took over for Neil’s father, who started the business in 1972. Voss runs 10 trucks around a 45-mile radius from Murphysboro, a rural community about 100 miles southeast of St. Louis.

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Why You Should Become an Aprilaire Healthy Air Partner

3 minute read

Healthy Air Partners at Aprilaire enjoy more than just our IAQ products. They grow their businesses strong from having access to sales and technical training, business-building marketing programs, in-home selling tools, and much more. We are continuously developing and expanding these resources and programs because we can only be successful when our partners experience success. Here are some of the key benefits of becoming a Healthy Air Partner:

 

Training and Tools

Stay educated and competitive by taking advantage of our comprehensive offering of training resources. We offer sales and technical training videos for every product line that you can view and download directly from our site. In addition, sign up for upcoming live webinars and view recent recordings that focus on product technology, seasonal campaigns, social media marketing, and more. Our Partner Selling Tips section contains everything you need to sell, install and service Aprilaire products. We also offer brochures, quote forms, postcards, and more to support consumer education and in-home selling.

 

Literature Ordering –

Speaking of selling in the home, use the Partner Toolbox to order and customize Aprilaire sales and marketing tools, showroom displays, etc. with your own logo and contact information for FREE! Let us do the work for you when creating postcards, flyers, sell sheets, and more. Access the site from your Partner dashboard or click the ‘Order’ button when exploring Consumer Selling Tools or Partner Selling Tips pages on Aprilaire Partners.

 

Product Imprinting –

Have your logo, contact information, and/or unique call-to-action printed directly on the Aprilaire thermostats and air cleaners you sell. We offer several layout options for imprinted air cleaners. These are great sales tools to present to customers in the home, at home shows, and in your showroom.

 

Healthy Home App Access –

Our Healthy Home app is a must-have if you’re interested in selling and servicing IAQ solutions in the home. You can access technical manuals, in-home sales tools, homeowner presentations, and more. Enjoy the ease of being able to both view and share these resources directly from your mobile device. When you join as an Aprilaire Healthy Air Partner, you are automatically signed up for the app and will receive your login information in 1-2 days. Available in the Apple, Google, and Microsoft app stores (you can download it on every PC in your office, too!)

 

Product Campaign Content –

Our seasonal and year-round product campaigns are another great way you can grow your business. We offer social media marketing and sales tools, e-mail content, advertisements, and more that focus on specific aspects of indoor air quality that are perfect for selling the right solution at the right time of year.

 

Syndicated Pages –

Syndicated pages are a great opportunity to market the Aprilaire products you sell without having to worry about creating and managing web page content. You can embed a pre-built Aprilaire web page directly onto your site by simply copying and pasting the code that we provide. Use one of our pre-built pages or create and customize your own*. It’s such an easy way to educate your customers about Aprilaire products, and the best part is that we keep the content up-to-date and fresh just for you!

 

These are just the benefits you receive when you become an Aprilaire Healthy Air Partner. We also offer higher levels of membership in our partner program depending on whether you meet certain sales and training requirements. These levels come with additional benefits such as co-op advertising dollars, dealer locator access, and more. Contact your district sales manager today to find out how to become a Healthy Air Pro or Healthy Air Pro Preferred!

 

So, as you can see, there are many perks to be had when you sign up to become a Healthy Air Partner! What’s more, you can keep track of everything you are doing from your Partner Activity Dashboard. View your literature ordering and product imprinting history, training activity, program participation, and more from one central location. Join today and let us support your business!

 

*Access to customizable syndicated pages may be based on Partner level.

 

 

 

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Healthy Home

Healthy Air In The News – March 2021

2 minute read

Healthy Air In The News is a collection of recently published articles and resources that we’ve found for you to share with your co-workers and customers. Help spread the message about what everyone can do to create Healthy Air!

MIT – COVID-19 Indoor Safety Guideline
https://indoor-covid-safety.herokuapp.com/

This interesting new app from MIT researchers calculates safe occupancy levels and periods of exposure for indoor environments with the goal of limiting COVID-19 transmission. Taking into account room specifications, number of occupants and human behavior (e.g. speaking, exercising, use of a mask, etc.) the app provides a general safety guideline for people to follow. A great interactive tool you can share with customers anytime, but especially when promoting Effective Virus Protection with Aprilaire’s Healthy Air System!

Business Insider – Using a humidifier in your home this winter could lower the risk of coronavirus transmission and give your immune system a leg up
https://www.businessinsider.com/humidifiers-could-reduce-coronavirus-transmission-risk-indoors-2020-12

A great article from Business Insider provides insight into how humidity and temperature impact the spread of coronavirus along with why proper humidification is especially important during the winter. It also includes a conversation about how an indoor relative humidity range of 40-60% *provides an overall benefit to our immune systems. While the benefits of using a humidifier are highlighted, readers are also reminded that virus spread prevention is a multi-faceted approach. One that includes overall air quality control (e.g. ventilation, air filtration, etc.), proper hygiene, and mask use.

AARP – How To Improve Your Indoor Air Quality
https://www.aarp.org/home-family/your-home/info-2020/improve-home-air-quality.html

A great resource to share with your customers, How To Improve Your Indoor Air Quality provides some great tips for homeowners to get them thinking about proper ventilation, air purification, radon, and mold/mildew prevention. This doesn’t just include the HVAC strategies that you, as contractors, know and promote so well. The article also talks about developing good habits like using ceiling fans and cleaning cooking vents on a regular basis to promote good ventilation.

*Aprilaire, in concordance with ASHRAE, recommends keeping indoor humidity levels between 30-60% to minimize virus survival rates.

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Aprilaire Imprinted Air Cleaners – Helping You Keep Your Customers for Life

< 1 minute read

We’ve kicked off the Healthy Clean Air Campaign for Spring 2021 and we’re excited about all of the sales tools contractors and distributors can use to bring awareness to the benefits of ventilation and air cleaning. If you attended our kick-0ff webinar, you heard about all of these tools, as well as one of most popular and most effective offers — FREE air cleaner imprinting!

Since the dawn of HVAC marketing, one of the most effective tools for lead generation and customer retention has been adding your business’ sticker to every furnace or air handler you install. But all that is is just words on a sticker — maybe a small black and white logo, if you’re lucky.

When you sign up for Aprilaire Air Cleaner imprinting, you’re making your business known in a big way that you’re the one to call for all things Healthy Air — filter replacement, service, maintenance, etc. We take your business’ logo, create an artwork proof for you to approve, and then create a unique part number that you use to order your imprinted air cleaners every time.

And remember – there’s NO added cost per door for imprinting. It’s FREE. Simply place your order (see our online enrollment form for minimum order quantities) and we will ship your imprinted air cleaners to your warehouse or to your distributor of choice. Lead time is 15 business days after the order is processed.

Questions? Log in to or join Aprilaire Partners to contact your Aprilaire District Sales Manager or fill out our online Air Cleaner Imprinting Enrollment Form today. We’re looking forward to partnering with you to provide Healthy Clean Air and keep your customers for life.