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AprilAire in the News – November 2020

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Check out where AprilAire will be appearing in the news this month! 
 
USA Today – On November 9th, we’ll be promoting the AprilAire Healthy Air System with homeowners across the country. Take the opportunity to refer to this ad your audience on your social pages using our Healthy Air System social assets! 
UPDATE: Check us out in their digital special edition: America Recovers 2020
 
HGTV – November 11th finds the AprilAire Healthy Air System showing up across HGTV’s social network – Facebook, Twitter, and Instagram. We’re excited to show the online home improvement crowd how Healthy Air is a valuable asset to their homes, reaching a combined audience of 15.35 million across social networks! 
 
And if you’re on any trade publication websites this month, look for our Healthy Air System ads on Green Builder, HVACR Business, and Connected Contractor.

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AprilAire Partners

How Scott-Lee Heating Company uses the Healthy Home App

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For contractors that are converting from physical to digital selling tools, and taking advantage of the mobile technology techs have on hand, the Healthy Home App helps you sell and service AprilAire products easier then ever before. Shaun Tarrillion from Scott-Lee Heating Company in St. Louis talks about how valuable the app to his IAQ sales efforts.

AprilAire Partners

Wait – so you WANT the customer to say “no”? [VIDEO]

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If you’re like me, you think that any sale hinges upon the customer saying, “Why yes, I AM interested in what you’re selling!” Apparently that’s not true and you can create a sales lead out of a “no”!

All kidding aside — check out what Mr. National Training Manager himself, Marc Marchillo, has to say about this awesome new sales tool that contractors are using to kick ther humidifier sales into high gear: the Customer Acknowledgement Form. And check out our great Humidifier Season Promotion with all of its terrific tools that will help you yield lots of yeses AND nos from your customers this winter.

Healthy Home

Optimizing Indoor Air: The Role of Humidifiers in Energy-Efficient Homes

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Modern homes are built for maximum energy efficiency, reducing natural ventilation, and limiting the amount of dry outdoor air entering the home during the heating season. This has led to a misconception that humidifiers are unnecessary in newer homes. Research shows that without a humidifier, indoor humidity levels drop below what’s needed to maintain comfort and preserve the home. HVAC professionals play a key role in addressing this issue by recommending and installing humidifiers to ensure proper Indoor Air Quality and balanced moisture levels for customers.

 

Learn more about this study here.

Healthy Clean Air

The Growing Need for Better Indoor Air Quality

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With 1 in 5 Americans suffering from asthma and allergies, Indoor Air Quality is a major concern. HVAC professionals play a key role in addressing this issue by recommending effective air filtration solutions.

 

Whole-Home Electronic Air Cleaners: A High-Performance Solution

Unlike standard mechanical filters, electronic air cleaners (EACs) use an electric charge to capture even the smallest airborne particles, providing superior filtration throughout the home. Installed within the HVAC system, they effectively remove allergens, dust, and other contaminants.

 

Why Recommend an Electronic Air Cleaner?

  • Higher Efficiency – EACs outperform traditional filters, especially for tiny airborne particles
  • Comprehensive Air Filtration – Integrated with the HVAC system, they clean air in every room
  • Ideal for Allergy & Asthma Sufferers – Helps reduce triggers like dust, pollen, and pet dander

 

While industry testing standards for EACs are still evolving, independent studies confirm their effectiveness. Offering whole-home electronic air cleaners gives contractors a high-value solution to improve IAQ and enhance customer satisfaction.

 

Learn more here.

Healthy Humidity

The Impact of Whole-Home Dehumidification on Indoor Comfort and Energy Efficiency

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As an HVAC professional, you know that indoor humidity levels can impact not just occupant comfort and health but also the home itself. Too much moisture in the air can lead to mold, musty odors, and damage to wood floors and furnishings. Unfortunately, standard air conditioning (AC) systems provide limited humidity control—especially when they’re not actively cooling.

 

That’s where whole-house dehumidifiers come in. A recent study found that using a whole-house dehumidifier alongside AC can significantly improve humidity control and even help reduce energy usage. By keeping indoor moisture levels in check, your customers will feel more comfortable, prevent potential damage to their home, and may even save on their energy bills.

 

Learn more about this study here.